|Project Title||Strategic Development|
|IATA / ICAO||HAM, EDDH|
|Time Frame||2007 – 2012|
ADM is supporting Hamburg Airport in establishing a new strategic development process. The airport’s management team believes that a viable development concept should be conceived as an ongoing, iterative and flexible process, more so than a singular master plan with a rigid focus. Importantly, this process needs to involve all relevant parties. In response, ADM has established an innovative strategy development process that allows our client’s management team to comprehensively reflect on the airport’s future – by involving all key employees and vital stakeholders alike. Specifically, ADM has been tasked with analysing all existing air- and landside system capacities, developing and verifying a diversity of strategic options, designing various options and assuming the lead project management role for the entire undertaking.